Fourth Year Project Revamp (Designer Fabric Outlet)

Re-design of a Graphic Design class project during first semester of fourth year. This is a little over a year old so I decided to revamp the previous back-side of the business card.

This project involved re-designing the logotype for the fabric company Designer Fabric Outlet on Queen Street West, upscaled to look like it could belong on Bloor. We were then to complete a business card for the company to go along with this new image.

I decided the previous design was too messy in terms of the days of the week, and times the store was open. There are too many design devices being used and it was cluttered. I still very much like the look and feel of the front of the card so I left it be.

The old design is the first image, and the revamped version is the second image.

Account creation on flickr

I've created a flickr account for my photography. There are a plethora of artistic photos from my trip to Italy. Check it out: adamsongareth

Tumblr Photography

Lately I've been updating my tumblr by reblogging inspirational photos, as well as adding my own photography into the mix. Check it out over at http://garethadamson.tumblr.com

Paradise Lost by John Milton - Book Cover Design

A very contemporary take on a cover design for John Milton's classic poem Paradise Lost.

Moby Dick by Hermin Melville - Book Cover

This is a book cover design I just created for Hermin Melville's classic novel Moby Dick. There was a 1956 film adaptation of the novel starring Gregory Peck. This cover is supposed to accompany the release of a more recent 2012 film adaptation, using inspiration from current movie promo posters and novel covers.

Gone With The Wind by Margaret Mitchell - Book Cover

Decided to create a revamped book cover of an old classic and chose Gone With The Wind by Margaret Mitchell.

Madonna CD Cover - MDNA

I recently read Madonna's new album will be called MDNA, so I thought I'd find a funky picture and design a cover for it. I thought MDNA sounded cool, a mix of Madonna and DNA, so I stylized it mDNA and voila. I whipped this up in about 5 minutes, the idea just came to me.

Joe Fresh Jean Tags

Here are a couple of ideas I had for new Joe Fresh tags that would be folded and fastened at the back of jeans.

Salvagery Promo Poster Designs

Promo poster design ideas for my jewelry brand Salvagery which is currently being sold on Etsy. I had the idea to brand my own line as if it entered the market.

5 New Necklaces on Salvagery Web Shop

Five new pieces of handmade silk jewelry added to my online Etsy shop Salvagery! Take a look over at http://www.etsy.com/shop/Salvagery

Lotus Award

On November 10, 2011 the 2011 Sheridan Illustration Grad Catalog I was a part of with Rethink Communications won a Lotus Award for Best Annual Report/Brochure. My participation was that of Production Designer for the 189 page catalog. The dust jacket unfold into a poster.

Really excited about this news!

Here are some photographs of the catalog:

Joe Fresh | Hangtag Redesigns for Down Apparel

Last fall/winter Joe Fresh used these hangtags on their puffy down vests for their womenswear line. I've chosen to revamp and redesign them, experimenting with both a vertical and horizontal layout. Once I started I just couldn't stop, lol. Man, I love me some design.

The first image is the hangtag used for fall/winter 2010 and the second are my redesign ideas.

Joe Fresh | Price-Tag Redesign Ideas

Original price-tag on the top and my redesign ideas on the bottom (© Gareth Adamson.)

The first four redesign ideas in the second image were designed while thinking about if the brand released a limited line, or an item for a special occasion. I was thinking they could also be used for lingerie due to the flowy and feminine feel.

The additional four are my take on the actual Joe Fresh price-tag in the first image.

575 Jeans Web Rebrand (Round 2)

I wasn't entirely satisfied with the previous web design image so I decided to consider other options, the first two being my favourite. I was thinking that if the site were in existence, the second image would appear or fade in when the cursor is over top of the first image.

575 Jeans Web Rebrand

I've previously rebranded the jean company 575 Denim to 575 Jeans by upscaling their logotype and print material such as hangtag and shopping bag. I've recently completed a new webpresencefor the brand, as well. These are not official rebrand designs, they were completed to enhance my portfolio.

Zehrs Markets Logotype Revamp

Logotype design idea for grocery store Zehrs. New on top and old on bottom.

Fashion Surface Design | Womenswear

I've been working on fashion surface designs for the last couple of weeks for my portfolio. I've been attempting to cover all areas of fashion, from infants to adults. Here are some designs from my womenswear portion, including some pieces for the younger crowd.

Salvagery | Hippie Retro Handmade Jewelry Design | Etsy Online Shop Launch

Just launched an Etsy shop for my jewelry design project Salvagery: http://www.etsy.com/shop/Salvagery?ref=seller_info.

I started Salvagery in the summer of 2010 when I had the idea to design jewelry using recycled silk fabric and various found objects. I wanted to make them colourful, environmental, and affordable. The product in itself can be described as hippie retro for the modern era.

After the successful sale of many Salvagery products during my final year of the Illustration program at Sheridan College Institute of Technology & Advanced Learning, I decided to take the brand further and reach a larger audience of those interested in the same principles and sense of design that is Salvagery.

I’m very excited to share my handmade silk designs to the world.

Tumblr | the GazettE - TOXIC (CD Cover + Package Design)

I have a tumblr account now!

At times when I post, the image quality decreases quite a bit on the files uploaded through blogger, so I've decided to post those on Tumblr.

I have most recently updated my tumblr account with a new CD cover + package design for the GazettE's upcoming album TOXIC.

http://garethadamson.tumblr.com

the GazettE - RED | CD Cover + Packaging Re-Design

CD cover/packaging re-design of the three-track single RED by the Japanese rock band the GazettE. They will be releasing their 5th full-length album TOXIC in October and in celebration of that I thought I would do a bit of a re-design for one of the albums' singles.

AN UNBEARABLE FACT is such an awesome song. Go and listen to it. Now.