Joe Fresh Jean Tags

Here are a couple of ideas I had for new Joe Fresh tags that would be folded and fastened at the back of jeans.

Salvagery Promo Poster Designs

Promo poster design ideas for my jewelry brand Salvagery which is currently being sold on Etsy. I had the idea to brand my own line as if it entered the market.

5 New Necklaces on Salvagery Web Shop

Five new pieces of handmade silk jewelry added to my online Etsy shop Salvagery! Take a look over at http://www.etsy.com/shop/Salvagery

Lotus Award

On November 10, 2011 the 2011 Sheridan Illustration Grad Catalog I was a part of with Rethink Communications won a Lotus Award for Best Annual Report/Brochure. My participation was that of Production Designer for the 189 page catalog. The dust jacket unfold into a poster.

Really excited about this news!

Here are some photographs of the catalog:

Joe Fresh | Hangtag Redesigns for Down Apparel

Last fall/winter Joe Fresh used these hangtags on their puffy down vests for their womenswear line. I've chosen to revamp and redesign them, experimenting with both a vertical and horizontal layout. Once I started I just couldn't stop, lol. Man, I love me some design.

The first image is the hangtag used for fall/winter 2010 and the second are my redesign ideas.

Joe Fresh | Price-Tag Redesign Ideas

Original price-tag on the top and my redesign ideas on the bottom (© Gareth Adamson.)

The first four redesign ideas in the second image were designed while thinking about if the brand released a limited line, or an item for a special occasion. I was thinking they could also be used for lingerie due to the flowy and feminine feel.

The additional four are my take on the actual Joe Fresh price-tag in the first image.

575 Jeans Web Rebrand (Round 2)

I wasn't entirely satisfied with the previous web design image so I decided to consider other options, the first two being my favourite. I was thinking that if the site were in existence, the second image would appear or fade in when the cursor is over top of the first image.