During my final year of the Illustration degree program at Sheridan, I took it upon myself to use a great deal of the skill I learned during my internship at Snoflake Fashion and Futurstate, and create a lookbook and catalogue for the clothing company Banana Republic, owned by Gap Inc.
I chose this as I am a big fan of their pieces and interior store aesthetic. I love the branding of the company, but I chose to tackle re-branding the company for a specific season. I created this project in the Visual Narrative course during second semester. In doing this I was able to keep my thesis cohesive, while branching off into another direction of fashion: design.
For this project I designed a new logotype, contrasting the fine and refined with the rough and rugged. I loved this contrast, especially the earthy feel of the backgrounds and logotype, tying it in to the travel-like amazonian aesthetic the brand first started out as.
I created technical flats, garment narratives, traditional fashion illustrations representing characters for certain garments, as well as hangtag and shopping bag design.
This lookbook/catalogue was printed and bound and available to flip through during the 2011 Sheridan Illustration grad show in April. The physical size is 8" x 6".
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