Thinking about different clothing stores while wandering around the mall and eventually coming across a Stitches made me realize the logotype for their branding seemed very outdated. I didn't understand the serif font they used and it just felt too cheap.
The clothing itself is both inexpensive and geared towards the ages 14-18, but I feel like even if the clothing is affordable, the branding itself can be luxurious. It's one thing to brand in this way, but keeping the target markets interest is another.
I played with a lot of sans serif fonts, but some reminded me of other clothing retailers, such as Winners. Ultimately, I decided to further explore the last design on the right of the first image. I then played with different colour schemes and hangtag design ideas, both front and back. On the first two hangtag designs I was playing with a different sans serif for the "1975" but the helvetica reminded me too much of the Gap, so I scrapped it.
The company is using a lot of light blue on their website due to summer branding, and I feel it works with the target audience, but I also feel it's more of a seasonal colour and could be used for a hangtag design during the summer months. The last design however, is my favorite. I actually went backwards and tried another serif font, but using the placement I created which made a whole new look for the brand. I like the colour and I think it also has that Canadian connection without reminding the customer too much of a brand like Roots.
2 comments:
you should do bluenotes next!
My favortie is the sky blue versions. I think it is still geared towards the tarket market age because of the bright colour and is elegantly designed.:)
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